When I think about one of my favorite people that I worked have with, I think of Alec. He was a C-suite executive, thirty years of extensive experience in marketing, brand positioning, strategic planning, and so forth. Has an Ivy League pedigree. Family man. Outdoors guy—and as we began working together, I learned all about his kite surfing trips to Hawaii and Baja California.
He came to me wanting something to ease him out of the corporate world. He knew time was ticking for people like him at these level positions and at his pay. Even though he was in his mid-fifties, he was young and vibrant and nowhere near thinking about retiring. He was really focused on finding something more fulfilling, while still continuing to make good money. And he wanted more control of his time.
Even though he was great at research, the big breakthrough for Alec happened when I introduced him to a company he never would’ve thought of before on his own. And the company was so new, it hadn’t even made the top franchise lists yet (just so you know, almost every franchise candidate looks at those lists, so this is big).
So with me providing the tips and tools to help him make the right decision, we landed on the perfect business for him. If you met Alec today, he would tell you ‘Tana changed my life.’
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